5 Brands That Are Stepping Up Their Digital Game

We haven’t reached the bottom of the barrel when it comes to technology. There’s a lot that happened over the past years, yet there’s so much more in store. With the ever-evolving technology, our businesses must be always in the loop. Here are 5 brands that have been stepping up their digital game. 

 Lysol

Lysol has always been an avid believer in investing in digital assets. Their CEO, Laxman Narasimhan, admitted that they are spending more on digital ads in the years to come. This is caused by the brand’s increased earnings in the past years. 

Gillette

According to Euromonitor, Gillette currently ranks fourth in the world in terms of sales. Why? Because they know who to partner with. They have expressed their drive to promote health and wellness through their social media channels. Recently, they partnered with CrossFit. Gillette aims to tell people to become the best version of themselves.

The company also constantly publish tips and articles on improving people’s home workout, hygiene, and general advice on people to become better. They have touched on some topics regarding self-care, especially in these trying times. 

Old Spice

Old Spice’s famous commercial “Smell like a man, man” celebrated its 10th year anniversary. There’s no better way to celebrate it than to invest in digital ads. Old Spice’s ads reached the far corners of the internet including social media and influencer ads. 

If you always watch a YouTube video with an advertisement before it, you’ll know what we’re talking about. 

R3SET

While their products save you from extreme stress, R3SET has invested a lot in their social media presence and e-commerce. They partnered up with influencers for giveaways and the sharing of digital assets. R3SET also connects with its current and potential users through their Instagram and website. 

Air Wick

Air Wick sits at the top of the class of home fragrance specialists. They constantly revolutionize the home fragrance sector. Air Wick is eager to keep the content flowing from their social media networks.

As a way to dabble with mobile-first users, they launched a Smart Diffuser which connects with the users’ phones using Bluetooth. With evolutions like these in the sector, the home fragrance market is set to reach $8 billion by 2026.

We’ve said time and time again that technology is the future. These companies are just evolving to a more future-proof version of themselves. Still not sold by the idea of using marketing for your business? Click here for some tips on how to do it.