It’s no secret that eCommerce has permanently altered our shopping habits. Due to COVID limitations, we observed a dramatic surge in eCommerce sales in 2020, forcing the enthusiastic customer to purchase via the already booming eCommerce business rather than in-store.
The eCommerce sector is more competitive than ever in 2021.
As a consequence, companies are aiming to build on the momentum they experienced in 2020 by keeping an eye on industry trends or obtaining assistance from an eCommerce advertising agency in order to acquire traction, attract more visitors, and eventually improve sales. With that in mind, here are some of the most recent rising trends to watch.
Smart Shopping Assistants: Alex and Google
Smart home assistants, that can do everything from turning down the lights in the living room to play music in the kitchen, are well-known by now. As a result, an increasing number of individuals are turning to their personal assistants for help with most areas of their daily life, including shopping.
According to recent research, 20% of families with smart speakers use their speakers for shopping-related activities such as reordering favorites, finding the best prices, checking delivery schedules, and general reminders to buy.
To stay ahead of the competition as an online retailer, you must optimize your keywords and content for voice search activity. This covers long-tail keywords as well as phrases people may employ while looking for items or services.
Personalization Is The Future Of Online Marketing
Creating a tailored customer experience has been shown to retain consumers and assist the establishment of a solid relationship between the customer and clients. If you want to advance customer interactions with your business, then this is something you need to aim for.
With more than half of buyers claiming a personalized online experience is critical (Bazaarvoice, 2018), you can’t overlook the importance of personalization in improving the customer experience.
Making sure your suggestions are appropriate, using relevant discount codes, sending personalized emails, and interacting with clients through video content are all methods you may use to strengthen the bond between your business and your target customers.
Eco-friendly Business Models
Consumers today place a high value on buying from a company that cares as much about the environment as they do.
Millennials are pushing companies to a higher standard when it comes to taking responsibility for your business’s carbon footprint, whether it’s vegan and cruelty-free cosmetics, free-range meat products, or even eco-friendly packaging – and rightfully so.
As a result, if you want to interact with the growing eco-conscious client, make sure your brand considers its environmental effect. Promote your green business practices on your website and social media to demonstrate that you fulfill their expectations for what an eCommerce site should be doing to aid the environment in 2021.
Keeping Independent Shopping Alive
Many small independent companies were impacted by the COVID shutdown, with many suffering irreversible losses and being forced to close down entirely. As a result, the modern customer feels compelled to support independent companies by purchasing from them and sharing their support on social media.
Customers assume that buying small or independently promotes entrepreneurship and that they will be getting a one-of-a-kind item. As a consequence, when consumers buy directly from the business owners, they expect to receive excellent customer care.
This trend isn’t going away anytime soon, as 37% of customers who buy with small companies say they do it more today than they did previously.
Cashing Out On The Augmented Reality Experience
The online buying experience improves as computer technology improves. One of the most common worries buyers have about online purchasing is not seeing the goods in person to get a sense of their size and appearance.
A company may use Augmented Reality technology to give customers a peek of what the product looks like and create a far more engaging online purchasing experience.
Some companies have already begun to use augmented reality to provide customers with a personalized shopping experience at home. So, if you want to stand out from the crowd, consider using augmented reality (AR) to genuinely interact with your customers.
The Influence Of Social Media
When it comes to eCommerce, we can’t overlook the importance of social media. With systems like Shopify, it’s simpler than ever for businesses to connect their current social media channels so that clients can buy right from Facebook or Instagram.
As people check their social media feeds and scroll through their feeds, sites like Instagram and Facebook allow companies to discover, reach, and motivate their target audience.
With the launch of Facebook shops and the recent inclusion of Instagram’s checkout function, it’s critical to fully maximize and leverage all features and potential avenues for your client to purchase your product or service while evaluating your social media plan.
So, whether you’re looking for the next big eCommerce trend or trying to figure out how to make the most of your online presence in an ever-changing marketplace, we hope these tips were useful!
