Social media platforms are an extremely valuable asset for all business owners. Just imagine the power, influence, and sales it’s going to bring you if you play your cards right. Here are the top three social media platforms for your business.
Of course, this has to appear on the list. It is by far the most popular social media site with about 2 billion views. This means that you could find almost anyone on Facebook. With this platform, you could turn your customer base into a community.
You should share photos, videos, or stories to your customers so they will feel like you are more than just a business. All types of media work excellently with Facebook. Its universal user interface means that whatever content you publish whether video or a block of text, it will still be easy to read for your followers.
You should explore Instagram if you wish to target younger people. It’s one of the most popular social media platforms for people under 25; making it one of the go-to platforms for brands.
It integrates seamlessly with other platforms such as Facebook and Twitter. This means that you could use the same post on Instagram for a Facebook post. Instagram appeals mostly to fashion and tech companies. If you are neither of the two, you could still find success. Just remember to make your content stand out among the rest.
LinkedIn is for the more serious side of networking and contact-building. It may be considered the Facebook of the business world. It is a thriving network of professionals, entrepreneurs, and business owners who share and connect on a professional level.
LinkedIn is generally used for Business-to-Business correspondence. Whereas the two mentioned above specializes in Business-to-Consumer interactions. If you are a company that mainly caters to small businesses, you might want to explore LinkedIn. If you wish to network with other businesses related to yours, create your LinkedIn profile now.
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